Jo Finlay




Proevents is owned and operated by Jo Finlay who has over 10 years experience in planning and running successful events in the Eastern Bay of Plenty. Coming from a radio background, Jo specialises in sponsorship, marketing, and prides herself in a very high delivery of customer service.  She is passionate about creating high quality events and bringing a variety of different experiences to the region. 



Estelle Reid-Allerby




Estelle Reid-Allerby brings a range of expertise and experience to Proevents, with a background in communications, marketing and event management.  Estelle is a born and bred Whakatane local who is enthusiastic about providing superb services and events to the area.  She is equally at home sipping flat whites in cafes as she is conquering the surrounding bush with her husband and young sons

Kelly Thorn




Kelly is an Auckland-expat that loves the lifestyle Whakatane has to offer. She brings a diverse range of experiences to Proevents that includes; business development, banking, marketing, events and project management. Kelly is passionate about local business and showcasing the best of what the Eastern Bay has to offer.

Andrea Inman

Returning to the Bay of Plenty after a number of years overseas, Andrea brings a range of expertise and experience in marketing, sponsorship and event management. Specialising in event and venue coordination, Andrea is passionate about planning exciting events for the local community to enjoy such as Classics at Ohope and the Whakatane Wedding Fair. You will even see Andrea carrying a camera at the events as she loves her photography!

Kelly Kiwha

Shelley Waghorn